Industry Advertising Baseline Metrics
Google Ads Pricing Google Ad Conversion Rates By Industry
IndustryAverage CPC (Search Network)Average CPC (Display Network)
Legal$6.75$0.72
Health and Medical$2.62$0.63
The top five best converting industry types for Display
Dating and Personals 3.34% CVR
Legal: 1.84% CVR
Employment Services: 1.57% CVR
Finance and Insurance: 1.19% CVR
Auto: 1.19% CVR

The top 5 converting industries for Search
Dating and Personals: 9.64% CVR
Legal: 6.98% CVR
Consumer Services: 6.64% CVR
Employment Services: 5.13% CVR
Finance and Insurance: 5.10% CVR

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